In Mumbai, the Gem and Jewellery Export Promotion Council (GJEPC) has adopted a new standard in alignment with the Federal Trade Commission's guidelines in the USA regarding the definition of a "diamond." This new standard specifies that a "diamond" must be a natural stone sourced from the earth, particularly crucial in a market where lab-grown gems are increasingly prevalent. Currently, both natural and lab-grown diamonds are commonly marketed without distinction. The GJEPC is advocating for an update to the Consumer Protection Act in India to legally define a "diamond" as a natural stone, aiming to protect consumers from potential misrepresentation. The GJEPC plans to educate the Indian trade industry to ensure compliance with these new guidelines, emphasizing the importance of clarity and integrity in the diamond market. Terms such as real, genuine, natural, and precious are not suitable for lab-grown diamonds; instead, terms like "cultured," "laboratory-created," or "laboratory-grown" should be used. The FTC allows the use of "cultured" for lab-grown diamonds with specific qualifiers to avoid confusion, while the term "synthetic" is discouraged but not prohibited.